I met this morning with Alan Cox, MD of LeftClick. LeftClick is a really cool post-click conversion services company that has shown some pretty impressive results for their e-commerce clients.

I first met Alan at a business roundtable where he was bouncing some ideas of people for a SaaS product idea he had. Since then we’ve met fairly regularly to discuss general business strategy and specific’s for his product idea.

Today I saw a breakdown of what that SaaS offering is and I’ve got to say its pretty exciting. At this stage I’m not in a position to give away details, a Beta1 release should be out before Christmas, but suffice it to say that it’s a product that stems from Alan’s post-click conversion optimisation experience and fulfils the requirements that I believe are important in a SaaS app;

  • aggregation
  • value-add
  • doing the heavy lifting for the target audience

Even more excitingly Alan and I bounced around some ides about how the product could leverage community and also incorporate some opensource attributes in a way that meets the suggestions I made in a post last year.

It’s an exciting prospect and I’m looking forward to sharing more as and when I can.

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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