I met this morning with Alan Cox, MD of LeftClick. LeftClick is a really cool post-click conversion services company that has shown some pretty impressive results for their e-commerce clients.
I first met Alan at a business roundtable where he was bouncing some ideas of people for a SaaS product idea he had. Since then we’ve met fairly regularly to discuss general business strategy and specific’s for his product idea.
Today I saw a breakdown of what that SaaS offering is and I’ve got to say its pretty exciting. At this stage I’m not in a position to give away details, a Beta1 release should be out before Christmas, but suffice it to say that it’s a product that stems from Alan’s post-click conversion optimisation experience and fulfils the requirements that I believe are important in a SaaS app;
- aggregation
- value-add
- doing the heavy lifting for the target audience
Even more excitingly Alan and I bounced around some ides about how the product could leverage community and also incorporate some opensource attributes in a way that meets the suggestions I made in a post last year.
It’s an exciting prospect and I’m looking forward to sharing more as and when I can.
Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. 
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