# EXPENSIVE:

* Software Bosses ‘love’ (they’ll pay for it)
ie: Analytics, Issue/Risk, Top Management tools

* Specialist business tools
ie: Vendors would sell only a couple of licenses per business

* Requires a ‘Hard Sell’
ie: Needs a rep to sell it to the business

* Needs to be explained

# CHEAP:

* Software Bosses ‘need’
ie: Collaboration, Task lists, Email, Accounting

* Company wide business tools
ie: Vendors should make profit from bulk user sales

* Either automatic online sale or ‘Soft Sell’
ie: Customer signs up online to purchase or download

* Is self explanatory

# FREE:

* Software Bosses ‘need’
ie: Collaboration, Task lists, Email, Accounting

* Company wide business tools
ie: Vendors should make profit from bulk user sales

* Either automatic online sale or ‘Soft Sell’
ie: Customer signs up online to purchase or download

* Can never be explained to the boss
ie: Twitter, Digg, QKY, Snurl