Comments on: A new business networking offering – how good is that?

By: iJump.co.nz » Helpful Links » links for 2008-06-20

iJump.co.nz » Helpful Links » links for 2008-06-20 — Fri, 20 Jun 2008 04:32:33 +0000

[...] How to do good public relations online! Ben Kepes reckoned HowGood didn’t have much going for it. HowGood’s founder chimed in and simply joined the conversation – something all business communicators need to learn. (tags: conversation blogging publicrelations) Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

By: John Wall

John Wall — Fri, 20 Jun 2008 02:16:20 +0000

Well thank you very much for your comments. We appreciate and welcome debate about our site. We have a number of ideas around a revenue model which we have borrowed from other sites. The good news for HowGood is it is very well funded and we are in no desperate hurry to generate revenue from the site. The site will only work if our members derive value. Julian – I agree we need more visitors but if we can get 15,000 a month by the end of December it will encourage us that the site is growing nicely organically – of course its not enough, but it is critical we set realistic expectations that we can meet.

I would value any other feedback or ideas you have.

Thanks again for noticing us.

Be Great!

John Wall – Founder of Howgood.com and MD of Sugar International

By: Simon Young

Simon Young — Mon, 16 Jun 2008 06:06:06 +0000

Don’t know about revenue model but I suspect they are funded for slow, organic growth.

Perhaps an answer to the scalability/critical mass issue is focusing on a tightly targeted niche – eg just real estate agents.

By: julian stone

julian stone — Sun, 15 Jun 2008 22:27:48 +0000

If you have to pay to market this type of model – it’s unsustainable. It HAS to grow organically and with momentum from the members. That’s the way it should grow anyway as if you don’t have internal momentum you’re flogging a dead horse.

They mention a goal of moving from 200 visitors a day (6,000p/m) to 15,000p/m (500p/day) by end of year. In the market this is hitting, the growth rate HAS to be much faster than that to be a remotely sustainable model. Also, I’m not sure about the path to revenue they’re aiming for?

I think they look like great guys, but visitor numbers don’t equal a sustainable business. Cash/profit in bank does. Can someone shed some light on the revenue model?

By: stuartm

stuartm — Sun, 15 Jun 2008 21:15:38 +0000

Can I just point out this page on the site: http://www.howgood.co.nz/welcome/about

I’ve complained before about start-ups not displaying info about the people behind them, and this page shows them all how it’s done. Simple.