There is a bit of a revolving door among the larger technology vendors and an increasing number of smaller cloud vendors ar being led by Salesforce alumni. This is a natural progression, as execs get bored with the larger, more bureaucratic and less nimble reality of a multi-thousand employee company, smaller organizations become attractive. For the smaller companies, there is the hope that said executive can move the needle on how they’re performing in the marketplace.
And so it is with Act-On Software, a company that is today announcing another ex-Salesforce staffer has signed up, this time in the top position as CEO. Despite having been in existence since 2008, and having raised close to $75 million in venture funding, Act-On is sometimes something of a forgotten player, pushed into the background by higher profile companies such as HubSpot and Marketo. Despite this lack of attention, Act-On has built a customer base of over 3,000 companies globally, and a presence across eight offices spread across three continents.