Analysis in the modern age….

By Ben Kepes

The unreasonablemen posted over here about analysts, and whether they hold much relevance in these days of citizen journalism. It’s a good post and got me thinking.

UM state that in their situation;

I personally rely more on the blogging community than the annual, out of date documents put out by these places now.

But then ads that;

The only thing lacking (and I mean no disrespect) is the credibility that these houses have, it is very hard to know if numbers put up by [the bloggers] are accurate

And therein lies the paradox. The analysis houses lack the real world breadth of vision to say it like it really is, while the citizen analysts lack the credibility of the big boys.

The answer as I see it will be for the big analysts to embrace a new model, one where meta specialists provide data on their key speciality – the analysis houses will become aggregators and proving houses for analysis rather than hotbeds of analysis itself.

What we’ll see is a Wikinomics type collaborative model being put to an analysis situation. It’ll provide more timely, more accurate and more relevant analysis – and that’s a very good thing.

This entry was posted in Business, Design, IT, New business. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

3 Responses to “Analysis in the modern age….”

  1. [...] and the great big paper shuffle… Following on from my post yesterday questioning the value of the big analysis houses, it was interesting to read this on [...]

  2. [...] course I couldn’t agree more, I posted last year about the lack of relevance of analysis firms in the modern age. It just takes someone [...]

  3. [...] posted about this almost exactly a year ago – calling for the end to the traditional analysis houses. At [...]

Leave a Reply

The Author

Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. More on Ben

Subscribe to the Blog

 Subscribe - Posts for all authors

Enter your email address and we'll send our posts to you: