Ken Bender, US market analyst is pessimistic of the ability of SaaS businesses to gain traction in our market – Ken was key ntoe speaker at the NZX Tech in the markets event last weekend.
Rod has responded quite rightly saying that Ken doesn’t necessarily understand the make-up of our SME market (and to a lesser extent, that of Australia and the UK). Fact is a medium business in NZ constitute a minnow in the US. Our small businesses (the ones that Xero for instance is pitching to) would be classed more as self employee situations stateside.
Proof of the pudding is, I guess, in the eating but I’m not sure how relevant the analysis of a US player is when assessing offerings for New Zealand SMEs.