A new startup, SMX, that is being incubated at the e-centre at Massey has just signed an MOU with a large company to trial a spam and virus filtering platform in India. SMX’s solution is a network level spam and virus filtration service that obviates the need for locally installed software.
It’s great to see NZ startups leverage off their networks (often gained through involvement with incubators, or ConnectNZ), and scale themselves internationally.
SMX is an interesting model and neatly falls into the classifications in my post yesterday regarding SaaS/v and SaaS/s models. The announcement is also timely given some feedback I’ve had regarding my post yesterday.
Just to clarify – clearly there is an intersect between the SaaS/v and SaaS/s mdoels – my point was that to concentrate solely on SaaS/s strategies is a very short term and risk filled way of doing things. The successful SaaS plays will come from either finding a solely SaaS/v or combination SaaS/s and SaaS/v model.
SMX is clearly a combination model. Their product substitutes a plethora or anti virus and anti spam applications but also adds value to the users on a number of levels;
- Removes the sysadmin requirements for spam/virus protection from the enterprise
- Reduces traffic (important in situations where bandwidth is difficult)
- Provides higher level of protection (or at least AS high) as other solutions
So well done SMX – and thanks for providing fuel for my SaaS argument at such a timely juncture!