News this morning that Norsewear may be sold and moved offshore. Now while i understand the factors that fource a brand to consider a move to offshore manufacturing, I do somewhat cringe when there website says things like
“We’re proud to be 100% NZ owned, with all our products being designed and made with passion in New Zealand”
Their CEO has gone on record being a staunch defender of NZ made. It reminds me of a couple of years ago when Macpac moved to far east manufacturing after spending years decrying others who had done the same – sometimes these changes create something of a credibility issue.