News this morning from AppDirect that it is acquiring another vendor, AppCarousel. That’s lots of apps in there, so what is actually going on?

AppDirect delivers an application marketplace product. What that means is that organizations that want to deliver their own app stores (think telcos and banks) can white-label AppDirect’s platform and quickly and easily deploy their own app store. AppDirect powers the app marketplaces for companies such as Telstra, ADP, Samsung and Deutsche Telekom. The company has grown fast and spans a huge variety of third-party applications, including the big names, Microsoft, Google and Box.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.