News today from a justifiably proud Promise technology that Apple (yes, THAT Apple) is going to be selling Promise’s Apollo “personal cloud appliance” at its stores globally. Any time Apple does anything it’s a big deal so it is worth having a bit of background about Promise.

The company is a 25-year veteran of the storage industry. Traditionally active in the enterprise arena, it produces its own enterprise storage hardware and vertical offerings tailored to the video, rich media and other industries. It seems the enterprise wasn’t quite enough for Promise and hence they’ve decided to enter the consumer market.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.