We’ve long heard about how technology can be applied to traditional industries in order to make them better, faster, cheaper, more efficient or some other stated benefit. All too often, however, technology is applied to seemingly less important opportunities and those same traditional industries are left in their existing mire.

So it is always cool to hear of an initiative which takes some cutting edgy technology approaches and re-purposes the for more egalitarian means. A case in point is aWhere, an agricultural technology company. aWhere collects and analyzes more than a billion points of data from around the globe every day to create intricate visibility and insights, agricultural intelligence, to improve agricultural decision making from the farm level all the way to national policymaking. aWhere works with farms in the U.S. as well as organizations like the Gates Foundation to help bring modern agronomics and weather analytics to farmers in Africa.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.