Mauricio pointed out the new Stella Artois website which does a good job of verticalised marketing and building the network effects.
Stella have identified the value in viral advertising, building a network and providing consistent offerings both on, and off, line.
I’m a little involved in a startup along the same lines and hopefully I’ll be able to report further in a month or two
Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. More on Ben
Spill the beans
not yet Raf, not yet
Stella’s got it going on, all right! Great site; great commercials too…
A brewery startup or an ad shop? Is there anything you don’t do?
Just trying to cover my bases Paul. I’ve not yet created a global business from start-up stage – there’s challenges left!