Don’t worry, they’re not building robots to take over the world. But what is doing, alongside Taskware, is certainly interesting. is a vendor in the integration platform space. Essentially their reason for being is to connect anything, with anything. Any tool or service that has an API is a contender to connect into the company’s mobile development platform.

For its part, Taskware is one of a growing number of platforms that offers human beings to perform particular tasks. As part of the “gig economy,” Taskware has a vast number of human beings, ready to take on jobs. In particular, it’s angle is around speech and image recognition and related services, things like data entry and collection, audio transcription, categorization, metadata tagging, and machine learning training. It should be noted that, in a reflection on some societal concerns about the impacts of this contract-based work on individuals, one of Taskware’s differentiations is that its workers are actually full-time employees

Anyway, given that Taskware has its own API, and embraces the idea of developers integrating their own service into their tools, it would seem obvious that it was a good candidate to be integrated into the platform.

And so it is with the announcement of this partnership that seeks to reduce human tasks to a simple API call within individual applications. The integration means that Taskware’s services are available across around 200 individual application, such as Salesforce, Asana and Box. The use case is obvious – users can automatically have audio files that are, for example, dropped into a particular Box folder, transcribed and categorized.

By connecting to Taskware’s API, Flow triggers a task for a human to complete after machine-driven tasks are executed, which prompts Taskware taskers to respond back programmatically with the finished task. And if you’re not confused after that complex chain of processes, you’re a very smart individual. Suffice it to say, Flow makes it easy for customers to automate tedious actions, which is why an integration with Taskware was a natural fit.

Customers leveraging’s workflows can use the Taskware API calls to automate a variety of tasks, including:

  1. Transcribing audio files and video files for closed captioning or search tagging by dropping the file into a shared online cloud storage folder
  2. Triggering a follow-up lead qualification phone call from a marketing form, with respondent data entered into a CRM system of choice
  3. Translation of websites and blog entries to preferred languages and republishing the text triggered by publishing to the site or blog
  4. Embedding Taskware into existing collaboration workflows to track work progress through messaging and task management applications


I like that this is a combination of human-based and machine-based processes and, as such, it automates and augments the benefits that each approach brings. Having to take advantage of these sort of human-based services fairly frequently, the idea of doing it via an application certainly appeals.

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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