Comments on: Can Microsoft be rebranded? or are they doomed to the position of ‘nerd’ forever? http://www.diversity.net.nz/can-microsoft-be-rebranded-or-are-they-doomed-to-the-position-of-%e2%80%98nerd%e2%80%99-forever/2008/05/25/ Commentary and Analysis for User-Centered Technology Fri, 10 Feb 2012 03:02:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: robin http://www.diversity.net.nz/can-microsoft-be-rebranded-or-are-they-doomed-to-the-position-of-%e2%80%98nerd%e2%80%99-forever/2008/05/25/comment-page-1/#comment-4259 robin Sun, 25 May 2008 07:02:37 +0000 http://diversity.net.nz/?p=1118#comment-4259 > When I say no taste, Jobs doesn’t just mea No, I'm not Jobs in disguise (can you tell?) When Jobs says they have no taste, he doesn't just mean ... :O) > When I say no taste, Jobs doesn’t just mea

No, I’m not Jobs in disguise (can you tell?)

When Jobs says they have no taste, he doesn’t just mean …

:O)

]]> By: robin http://www.diversity.net.nz/can-microsoft-be-rebranded-or-are-they-doomed-to-the-position-of-%e2%80%98nerd%e2%80%99-forever/2008/05/25/comment-page-1/#comment-4258 robin Sun, 25 May 2008 06:59:15 +0000 http://diversity.net.nz/?p=1118#comment-4258 Jobs summed it up (search youtube) when he said that Microsoft have no taste. It's true: they have no taste, and Jobs does. When I say no taste, Jobs doesn't just mean they have slightly wayward design sense. No, they have no style whatsoever. So that needs fixing. I don't think a re-brand is necessary, as all the new brand will do is take on the attributes of the old one. No, Microsoft needs to start again. Even with one, well-designed, innovative, secure and universally-helpful piece of software would be a start. But guess what? The culture is so deep that it won't happen. Jobs summed it up (search youtube) when he said that Microsoft have no taste.

It’s true: they have no taste, and Jobs does.

When I say no taste, Jobs doesn’t just mean they have slightly wayward design sense. No, they have no style whatsoever.

So that needs fixing.

I don’t think a re-brand is necessary, as all the new brand will do is take on the attributes of the old one.

No, Microsoft needs to start again. Even with one, well-designed, innovative, secure and universally-helpful piece of software would be a start.

But guess what? The culture is so deep that it won’t happen.

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