Category Archives: marketing

06/07/2010 Posted in Business, marketing, SaaS 9 Comments

How Software SHOULDN’T Be Sold

By Ben Kepes

I’m a member of the school of though that says that SaaS brings true value to a small business. As such it troubles me when I see people selling based primarily on price – it does them, and the industry, a disservice. I’ve posted about this previously, begging vendors to articulate the value of their apps.

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07/06/2010 Posted in marketing, Small business, Stowe Boyd 1 Comment

On Startups, and Influence, and Messaging

By Ben Kepes
Tweet I’ve spent over a month in the past three in the US, split between three different trips for different events, and over this time I’ve met with dozens of startups, many of who are from outside the US and are making their first tentative forays into the US scene. I’ve had conversations w
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19/05/2010 Posted in enterprise, General, marketing, Small business, Strategy 1 Comment

There’s a Reason It’s Free – Get Over It…

By Ben Kepes
I’ve been mulling this post around in my head for quite some time now – an eight hour flight across the great Australian Desert seemed as good a time as any to finally put pen to paper (fingers to keys?) and write this post. We’ve been hearing much lately about privacy concerns with free serv
17/05/2010 Posted in marketing Leave a comment

Messaging for Growth in a SaaS Business

By Ben Kepes
I posted recently about the visit I’d made to Xactly in San Jose. As well as spending time talking about the back office processes they’d used to enable them to grow by triple digits for several years running, I spoke with CEO Chris Cabrera about the challenges that his company has faced in mark
12/05/2010 Posted in marketing Leave a comment

I Choose the Cloud – Join Me

By Ben Kepes
Just in case you hadn’t noticed (and how on earth you hadn’t I’ll never know) – I’m passionate about the cloud. Fundamentally I believe it’s an enabling technology that allows real change to be driven to an entire class of consumers (be they public or private, business or consumer) who f
10/05/2010 Posted in marketing, Strategy Leave a comment

Media Relations is an Ongoing Process. Sage Seems to Forget That.

By Ben Kepes
A year ago I wrote a post congratulating Sage on an increase in communications they’d had with me. As I said at the time: So I give Sage significant kudos for reaching out and contacting some of us, but I’m also mindful that they’ve created an air of expectation, the hope of an organisat
05/05/2010 Posted in marketing Leave a comment

Another PR Fail – It Shouldn’t Be That Hard Guys

By Ben Kepes
Friend and fellow blogger Michael Krigsman has a very popular blog highlighting IT failures he comes up against, from time to time I seem to do the same for public relations failures – continuing with this theme I thought I’d recount the latest experience I had. A month ago I received an email
18/02/2010 Posted in marketing, Small business Leave a comment

Company.com – It’s All About Community

By Ben Kepes
I’m an advocate for small and medium businesses (SMBs) – coming from a SMB background I’m all to aware of the difficulties that those at the bottom of the foodchain experience. I’ve long been involved in business advisory roles and was part of a team that set up a SMB online community a coup
09/02/2010 Posted in marketing, Product reviews, Strategy Leave a comment

Dropbox – Envisaging a Future Well Beyond Files

By Ben Kepes
I’ve been talking a lot recently to cloud storage, cloud synchronization and cloud backup vendors (all variations on a theme but they all have a different emphasis to what they do). Recently I had a couple of opportunities to talk with Dropbox, first with founder Drew Houston, and later with rec

The Author

Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. More on Ben

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