I just hate all this hyperbole about CEO’s and blogs. I mean if a CEO sees value in having a blog and actually uses it regularly than fine – but if it’s just a trend bandwagon….
Over at No8 Ventures , Jenny Morel has her own blog last posting…. February 28th.
I mean why bother? Maybe I’m wrong and it’s good that she only writes when there’s actually something to say. But couldn’t she just post something on their website. I don’t know – sounds a little like hype to me….
Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. More on Ben
Hi Ben,
Good point about CEO’ blogging but you might want to refresh you feed or go to the site – there has been a couple of others posts including 1 on 2oth of April.
The main reason why just adding to the rest of the website is less attractive is the auto archiving of blog platforms generally. Dynamic pages are better for SEO as well.
Also meant to say that Jenny’s blog has multiple autors which is also a good way to share the load and keep content fresh so Andy Lark posted the last couple of items.
It is not easy to get to exec leaders of the calibre of the No.8 team and so you should see that blog as an opportunity to engage with them in a meaningful way rather than a minus. (Which I’m sure you didn’t mean.) It’s lucky that blogs allow the ability to “repent at leaisure” as you can re edit if a better example comes along.
Yes there are some more recent posts but I was referring to Jenny posting herself. Don’t get me wrong No8 is a great VC and Jenny is a real role model. I’m just sick of the continual “CEO’s need to blog if they want to survive” hyperbole which is patently absurd.
[...] He stated that the NZ brand is not overly important to our export markets. Maybe this is a case in the IT sector but my own business, Cactus Climbing, leverages heavily off the NZ image. As do a number of others. There was discussion about the new technologies that allow collaborative business, Wiki’s, LinkedIn, SaaS, Skype etc etc and, while I am a believer and utiliser of all of them, the fact of the matter is that these things are tools that may or may not be relevant to particular business people. Sure in the IT sector all of the above are no-brainers but my contention is that unless having a blog is relevant to a particular CEO, it is counter productive for them to do so. Something that I’ve already raised in a previous post. [...]