I consider myself something of an athlete. I’m not particularly good, or particularly successful, but I run a lot (at least for a weekend warrior, around 2,000 miles per annum) and I race events from 5km up to 100km. Like many other middle-aged athletes, I’m time poor and need to fit training into a busy life. Add to that the fact that, as we get older the body tends to get less flexible and recovers from injury slower, and you end up with an entire generation who is looking for tools that help them train better and more effectively.
Indeed, a huge number of vendors leverage this fact to offer people like me products and services — everything from hardware tools (GPS devices, heart rate monitors, cadence sensors and a host of others) to various software platforms for tracking, monitoring and motivating people to train (Strava, RunKeeper, MapMyRun etc).