News today from DigitalOcean, the little engine that could of the cloud world. Despite being a relative unknown, at least compared to the big three of Amazon Web Services, Microsoft Azure and Google Cloud Platform, DigitalOcean has managed to grow incredibly fast in its short life.

The company, which is headquartered in New York City, has a massive 700,000 customers globally, customers who are attracted to its super-simple offering. DigitalOcean offers the simplest of products, in contrast to the other cloud vendors that give customers a plethora of different options.

While that simplicity may be a problem if and when DigitalOcean wants to go up market, for the moment it is scooping up hundreds of thousands of grassroots developers in its main market of the U.S. and Europe.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.