I’ve just been interviewed by a researcher from the University of Otago. Otago has undertaken a long-term research programme looking at how New Zealand firms derive world class competitive advantage from their geographical location, the networks they utilise, industry clusters they are involved in and from local sources of world-class science and technology.
Their focus at the moment is on fashion/apparel firms but the lessons they learn should be industry non-specific.
It was interesting doing what was, in essence, an industry wide SWOT analysis. Especially so given that this industry is particularly challenged on a number of levels; external competition,labour market conditions, distance from markets etc etc.
I await with interest the results of the research which will, hopefully, identify some ways to gain and maintain world class competitiveness for or businesses.