Corporate reinvention

By Ben Kepes

Mauricio posted about Foldera’s metamorphosis from a developer of web-based collaboration tools into one that creates "high speed, high density carrier grade Ethernet switches" (whatever those are!)

Hmmmm – well I see the crossover there – one is physical, one virtual. One hardware, one software – come to think of it the only commonality between the two businesses is that they’re both in a space that has been done to death – so you could say that Foldera is retaining its true direction which is to be a "me too" player.

The incredible thing about all of this is that every day I come across absolutely fantastic business ideas that go nowhere because their powerpoint presentation isn’t up to spec, or they don’t know a second cousin of the father-in-law of Sergey Brin’s pedicurist. It’s criminal that companies like this get the time of day, let-alone funding.

The fact is that Foldera should be deadpool – it has achieved, is achieving and will achieve bugger all other than to stroke the ego of it’s new Charirman, President and CEO (busy guy isn’t he?) Jim Fiedler who Foldera says is;

an experienced and respected leader in the telecom industry, with vast experience in running early and mid-stage telecom networking and services companies [whose] experience and contacts within the industry will provide exceptional leadership into the future

What utter rot – I’ll go out on a limb here by saying that this emperor is looking decidedly naked.

This entry was posted in Business, Design, Governance, IT, Strategy and tagged . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

2 Responses to “Corporate reinvention”

  1. Zoli Erdos says:

    Just you wait till they get into gold mining and cancer research – a killer combo:-) (Hey, wanna buy the Golden Gate bridge?)

  2. [...] how flexible even big businesses are becoming in terms of there strategies. Now only yesterday I lambasted Foldera for it’s bizarre turn-on-a-dime strategy shift, but this Juniper shift, if it [...]

Leave a Reply

The Author

Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. More on Ben

Subscribe to the Blog

 Subscribe - Posts for all authors

Enter your email address and we'll send our posts to you: