Interesting news today from Datadog, which has announced a move into the application performance monitoring (APM) space and with it direct competition with vendors such as New Relic and AppDynamics.

Until now, Datadog was firmly focused on the infrastructure monitoring space — helping organizations make sure their servers and storage were doing everything they should be. While this space is analogous to the APM one, Datadog had played nicely with the APM vendors, even integrating some of those servers into its own product.

Following on from Datadog’s Series D investment, however, the company is on a mission to broaden its customer base and addressable market, and has been working on an extension to its product that it suggests will take New Relic head-on and “eat at its market share.” Specifically, Datadog is releasing its own APM solution that, it hopes, will find favor with customers that already use its services, such as Airbnb, Spoitfy and Twilio.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.