The benefits that applying analytics to data has long been understood. But generally the big data solutions we’ve seen thus far have been targeted towards broad horizontal opportunities (the entire sales process or marketing automation for example). It’s interesting to see a tightly focused vertical application of big data analytics. A […]

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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