When Michael Dell teased he world yesterday about an impending cloud acquisition, I concurred with many of my peers in thinking it would be a fairly large, low in the stack operator. This assumption stemmed from Dell’s previous Cloud forays which have traditionally been somewhat infrastructural.
How wrong were we? Dell announced this morning the acquisition of Boomi a company we’ve covered previously. Boomi is company that is all about easing the integration between different applications, be they on-premise or cloud. Their aim is to finally break down data silos and to do so in a way that doesn’t require the integrator to have any knowledge about how to deal with the complex APIs involved in the process.
I’ve always been a fan of integration, and like the fact that Boomi enables it more readily than with an API driven approach.
Boomi already works with a number of different applications and platforms – salesforce, QuickBoks, Zuora, Taleo and NetSuite for example. This move looks set to allow Dell to move rapidly up the stack, providing it’s customers with vertical specific, hardware nad software solutions that are all integrated.
I have to say it’s an acquisition a little out of left field and I truly hope Boomi doesn’t become orphaned within it’s new owner. Their offering is really to good to be left to die in a corner somewhere – I’m hoping that Dell will take this seriously despite the low dollars reported to have been involved in the deal.

Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.
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I don’t get it Ben, what does Dells computers have to do with cloud software? What happened to their philosophy of “do 1 thing and do it better than anyone on the planet”?
Sheldon – ain’t no such thing as a simple hardware vendor anymore – it’s all about integrated software and hardware offerings… Apple anyone?
2 hidden gems in Dell’s acquisition of Boomi…
We used to talk about the dot-com boom, now Dell’s doing a dot-cloud Boomi. The purchase of Boomi is smart, and puts Dell in a strong position in the cloud integration space, and in particular the cloud data integration space which I think is key to t…
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