Atlassian is perhaps the quintessential example of how new companies are built. Founded in Australia, the company has scaled and is now firmly entrenched in the U.S. as a publicly listed company.

The interesting thing about Atlassian, at least compared to better known SaaS companies such as Box or Salesforce, is that it has scaled without resorting to the traditional model of having high-paid, and high-pressure, salespeople. Atlassian seems to have mastered the viral approach to selling, and it has an almost rabid following within enterprise development shops.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.