Digital natives gone wild

By Ben Kepes

I see a labour party supporter has used her web savvy to seed the Google search results for "clueless" such that a NZ specific search brings up the leader of the national party, John Key.

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It seems like a case of an overly exuberant labour Party member (OK OK she says she’s an ex-Labour Party member – but does anyone really buy that) not realising the possible consequences of a seemingly harmless prank.

This election sees the Labour Party on the back foot in terms of credibility – stunts like this don’t help – me thinks the powers that be might have had a word with this young lady!

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3 Responses to “Digital natives gone wild”

  1. Seth Wagoner says:

    I’d be more surprised if there were no googlebombings, quite frankly.

  2. Don’t quite see where this is anything other than a fairly harmless prank. A little bit funny, no?

  3. Ben Kepes says:

    @Miles – a little bit of potentially damaging fun I would have called it

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The Author

Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. More on Ben

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