I go to a lot of conferences, and something I have noticed in the past year or two is that almost every conference will have a keynote speaker talking about digital transformation. Hell, people have even started calling it simply DT, and digital transformation keynoters have the usual suspects to call on for case studies—Uber, Airbnb etc.
But every now and then I worry about how impactful the digital transformation story really is. I spend a reasonable amount of time with large organizations talking to them about their present and their future and helping them rethink what their business will look like in one, three or five years. Part of these conversations, obviously, center around digital transformation, since I am a firm believer that digital technologies will allow the agility and innovation with regards products, services and business models that these organizations need to survive.