Every time Gartner or another analyst firm publishes a report detailing what is happening in the public cloud landscape, three names rise to the top. Amazon Web Services (AWS) is always in first place, and it is only the size of the gap between itself and the next place-getter that changes. The two perennial bridesmaids are Google, with its Cloud Platform offering, and Microsoft, with Azure.

You’d be forgiven for thinking that these are the only vendors playing in the public cloud, but in this assessment, you’d be wrong.

There are, you see, a plethora of different players. From existing large IT vendors (such as IBM) that want to carve out their own share of the public cloud space, to smaller vendors (many of which come from a traditional hosting background) that want to pivot into the cloud. And others, telcos most notably, looking for a fillip to prop up lost revenue from more traditional business lines.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.