At the small business expo in Christchurch, Ben took the opportunity to interview a number of businesses. In the first interview to be posted, we talk to Rod Drury, co-founder and CEO of Xero about some of the decisions Xero made about their initial market entrance strategies and some lessons they’ve learned.
Big thanks to Daniel Fowlie, founder of Trineo Limited, a Christchurch based developer and implementer of SaaS solutions, for handling the filming and editing for this interview.
We’ll be posting video on a regular basis – feel free to subscribe to the DiversityTV Youtube channel here.
Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. 
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