Just reading this I think someone is firing a salvo over the decks of 42 below generally and Geoff Ross specifically.
I don’t want to bag either 42 below or Geoff so none of what follows is in any way intended to demean them or him.
However…..
Key concept for branding in economy 2.0 – Authenticity. And not the marketing spin authenticity but rea, honest to goodness Authentic Authenticity.
Watch this space…..
Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. More on Ben
