Just reading this I think someone is firing a salvo over the decks of 42 below generally and Geoff Ross specifically.

I don’t want to bag either 42 below or Geoff so none of what follows is in any way intended to demean  them or him.


Key concept for branding in economy 2.0 – Authenticity.  And not the marketing spin authenticity but rea, honest to goodness Authentic Authenticity.

Watch this space…..

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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