Just reading this I think someone is firing a salvo over the decks of 42 below generally and Geoff Ross specifically.

I don’t want to bag either 42 below or Geoff so none of what follows is in any way intended to demean  them or him.

However…..

Key concept for branding in economy 2.0 – Authenticity.  And not the marketing spin authenticity but rea, honest to goodness Authentic Authenticity.

Watch this space…..

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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