Ever since the term Enterprise 2.0 was coined, commentators have struggled to not only define it, but to also find good examples of its success. One of the reasons for the disconnect between the theory and the practice is a focus by those who strive for an easily understood definition, on explaining Enterprise 2.0 as “Facebook for the Enterprise”. It’s an understandable approach, after all the whole world understands Facebook right? Assuming they understand, or even use these consumer tools, it’s logical to parse Enterprise 2.0 through this sort of a lens – makes for great sound bites and gives salespeople the opportunity to promise organizations the sort of transformational success that Facebook has made in the consumer space.

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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