Facebook announced its new advertising product the other day. Facebook CEO Marc Zuckerberg said;
“Facebook Ads represent a completely new way of advertising online, for the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation. And they’re going to do this by using the social graph in the same way our users do.”
Sounds a little evangelical for me. For me Faceb
ook is about social networking and something like this really turns me off;
Interesting to see who has jumped into this – Blockbuster, CBS, Chase, The Coca-Cola Company, Microsoft, Sony Pictures Television and Verizon Wireless – mainly old world companies that are sufficiently scared of being left behind. The little creatives are already doing cutting edge marketing and Facebook Ads will possibly become a sad, irrelevant and annoying service (and intrusion upon Facebook users).
Or maybe not?
Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. 