Small businesses, formerly unable to enjoy the real benefits that CRM offers, are seemingly now spoilt for choice – there seem to be dozens of companies offering lightweight CRM specifically for SMBs – offerings from Zoho, CapsuleCRM are but a few of the multitude of offerings that exist. Today it’s the turn of a new entrant to the space, Future Simple, with its CRM product PipeJump to enjoy some limelight.

Founded in 2009, Future Simple is focused on building simple software for small businesses. Its CRM product PipeJump, helps companies visualize their sales pipeline through a simple sales tracking application. PipeJump is designed for businesses with fewer than 100 employees.

The idea of PipeJump is to greatly simplify CRM usage and, in doing so, to increase the engagement that businesses have with heir CRM. Employees can change deals between stages (incoming, qualified, quote, closed) and can track the flow of those opportunities through the pipeline as well as setting reminders for ales calls and the like.

PipeJump also has an analytics angle – business owners can assess reasons for lost deals – like all these things PipeJump is only as good as the data that individual users put into it but the simplicity of the system should see a higher aggregate quality level.

Future simple is today announcing integrations with both Google Apps and Twitter that should allow users to gain tighter integration between contact, opportunity and sales close. They’re also rolling out some other extra functionality. This release includes;

  • Google Apps integration – Create and manage new sales opportunities directly from your Google Applications (think contextual gadgets that allow you to assign CRM stages within emails)
  • Twitter Integration – Automatic updates of prospect profiles with most recent tweets (kind of like Rapportive does for email)
  • Email Dropbox – forward all your prospect email communications to PipeJump and they are tracked in each lead record (the ability to copy emails to a specific address to have a track of correspondence
  • Smart tags – add keywords to easily sort through deals and contacts and produce insightful reports

None of these features are earth shattering, but they’re all useful and will help keep PipeJump at the cutting edge, while further simplifying how the app can be used. PipeJump is priced from $14 per month.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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