I have a habit of sticking up for the big boys sometimes on this blog. This post is another example of just that. Firstly I need to admit that I downgraded my new laptop to XP Pro – Vista is just too buggy, too hard and not sufficiently compelling in my experience. I think Microsoft made some serious mistakes both technological and marketing-wise with Vista.
However I have to agree with Mary Jo’s post where she asks;
how users would react if “Apple” (or insert other vendor name here) had launched its own version of the Mojave Experiment. What if Apple tried to recover from its MobileMe mess by showing users who had heard that Apple’s successor to .Mac was a disaster a new version, code named “Gobi”? Then — surprise — users were told it was really MobileMe. I’m sure commentators would be raving about Apple’s marketing prowess and savvy –not about Apple’s lying, cheating ways
I’ve got to agree – while Vista is a right royal balls up – the fact is that the Mojave experiment is savvy marketing. The fact is that Mojave doesn’t address the issues around Vista – it blind tests a UI and doesn’t look at the real issues around Vista – drivers, networking, security conflicts etc – but none of that really matter to Jo public whom Mojave is targeted to – Jo public heard some bad things about Vista and will be pretty well reassured by Mojave – from a mass-market perspective that’s a success.
So sure – Vista sucks – but Mojave, at an aggregate level, is probably a good campaign.