The great thing about Uber and other on-demand services is that they flex according to demand (and, yes, I do realize that is a fairly self-evident statement). Take an available pool of resource and an ever-changing demand and join the two via a flexible platform and you should have a way to deliver better outcomes for all concerned. It’s the reason that Amazon Web Services, Uber, Airbnb and countless other demand-based services have flourished.

But it’s also happening in other areas that one wouldn’t expect. In December, the southern Indian city of Chennai was hit by severe flooding. The repercussions were major as contaminated water supplied raised serious health risks. If you’re a big employer in Chennai, you have some moral, if not some legal, obligation to do as much as you can to help your staff.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.