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	<title>Comments on: How important is design for SaaS offerings?</title>
	<atom:link href="http://www.diversity.net.nz/how-important-is-design-for-saas-offerings/2008/05/23/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.diversity.net.nz/how-important-is-design-for-saas-offerings/2008/05/23/</link>
	<description>Commentary and Analysis for User-Centered Technology</description>
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		<title>By: It May Be (Kind of) Ugly, But It&#8217;s What People Want at diversity.net.nz</title>
		<link>http://www.diversity.net.nz/how-important-is-design-for-saas-offerings/2008/05/23/comment-page-1/#comment-11287</link>
		<dc:creator>It May Be (Kind of) Ugly, But It&#8217;s What People Want at diversity.net.nz</dc:creator>
		<pubDate>Mon, 13 Oct 2008 17:38:12 +0000</pubDate>
		<guid isPermaLink="false">http://diversity.net.nz/?p=1109#comment-11287</guid>
		<description>[...] not to agree that Zoho fulfills this requirement, it&#8217;s a similar situation to the previous discussions about iPayroll - the real world users (ie those who know not about Twitter and who can&#8217;t [...]</description>
		<content:encoded><![CDATA[<p>[...] not to agree that Zoho fulfills this requirement, it&#8217;s a similar situation to the previous discussions about iPayroll &#8211; the real world users (ie those who know not about Twitter and who can&#8217;t [...]</p>
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		<title>By: Does design matter in a UI? at diversity.net.nz</title>
		<link>http://www.diversity.net.nz/how-important-is-design-for-saas-offerings/2008/05/23/comment-page-1/#comment-7022</link>
		<dc:creator>Does design matter in a UI? at diversity.net.nz</dc:creator>
		<pubDate>Sun, 17 Aug 2008 18:48:16 +0000</pubDate>
		<guid isPermaLink="false">http://diversity.net.nz/?p=1109#comment-7022</guid>
		<description>[...] is interesting given some previous posts here about UIs and whether they really matter. The fact is that I believe that Dennis is wrong when [...]</description>
		<content:encoded><![CDATA[<p>[...] is interesting given some previous posts here about UIs and whether they really matter. The fact is that I believe that Dennis is wrong when [...]</p>
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		<title>By: What it really takes to move customers to SaaS&#8230; at diversity.net.nz</title>
		<link>http://www.diversity.net.nz/how-important-is-design-for-saas-offerings/2008/05/23/comment-page-1/#comment-6303</link>
		<dc:creator>What it really takes to move customers to SaaS&#8230; at diversity.net.nz</dc:creator>
		<pubDate>Thu, 31 Jul 2008 07:36:07 +0000</pubDate>
		<guid isPermaLink="false">http://diversity.net.nz/?p=1109#comment-6303</guid>
		<description>[...] spent some time this morning being set up by iPayroll. I&#8217;ve written about iPayroll in the past and been pretty critical about the look of their offering and also [...]</description>
		<content:encoded><![CDATA[<p>[...] spent some time this morning being set up by iPayroll. I&#8217;ve written about iPayroll in the past and been pretty critical about the look of their offering and also [...]</p>
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		<title>By: Diversity TV - Interview with iPayroll at diversity.net.nz</title>
		<link>http://www.diversity.net.nz/how-important-is-design-for-saas-offerings/2008/05/23/comment-page-1/#comment-4328</link>
		<dc:creator>Diversity TV - Interview with iPayroll at diversity.net.nz</dc:creator>
		<pubDate>Fri, 30 May 2008 01:06:23 +0000</pubDate>
		<guid isPermaLink="false">http://diversity.net.nz/?p=1109#comment-4328</guid>
		<description>[...] has been a fair amount of chatter around the blogosphere around the role of design vs functionality for software, especially SaaS [...]</description>
		<content:encoded><![CDATA[<p>[...] has been a fair amount of chatter around the blogosphere around the role of design vs functionality for software, especially SaaS [...]</p>
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		<title>By: friarminor</title>
		<link>http://www.diversity.net.nz/how-important-is-design-for-saas-offerings/2008/05/23/comment-page-1/#comment-4270</link>
		<dc:creator>friarminor</dc:creator>
		<pubDate>Mon, 26 May 2008 21:28:33 +0000</pubDate>
		<guid isPermaLink="false">http://diversity.net.nz/?p=1109#comment-4270</guid>
		<description>Design and functionality does make an odd couple for most sites and SaaS offerings.  Me, i like simple but not the drab kind of way.  And as John Maeda pointed out, there must be balance between simplicity and complexity. &quot;On the one hand, you want a product or service to be easy to use; on the other hand you want it to do everything that a person might want it to do.&quot;

Hope we do get that dose of our own medicine as we just unveiled a new look for our site.  Do check them out f you&#039;ve got the time - http://mor.ph

Best.
alain</description>
		<content:encoded><![CDATA[<p>Design and functionality does make an odd couple for most sites and SaaS offerings.  Me, i like simple but not the drab kind of way.  And as John Maeda pointed out, there must be balance between simplicity and complexity. &#8220;On the one hand, you want a product or service to be easy to use; on the other hand you want it to do everything that a person might want it to do.&#8221;</p>
<p>Hope we do get that dose of our own medicine as we just unveiled a new look for our site.  Do check them out f you&#8217;ve got the time &#8211; <a href="http://mor.ph" rel="nofollow">http://mor.ph</a></p>
<p>Best.<br />
alain</p>
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		<title>By: Natalie Ferguson</title>
		<link>http://www.diversity.net.nz/how-important-is-design-for-saas-offerings/2008/05/23/comment-page-1/#comment-4267</link>
		<dc:creator>Natalie Ferguson</dc:creator>
		<pubDate>Mon, 26 May 2008 03:50:44 +0000</pubDate>
		<guid isPermaLink="false">http://diversity.net.nz/?p=1109#comment-4267</guid>
		<description>iPayroll, you just keep improving in my estimations - I love it how you use your customers as well. How cool is that?

I also like how you stick strongly to your design, I am on the web 2.0 bandwagon - but not just the shiny stuff - I think underneath the buzz, there are some logical, sensible trends that make the internet better... But I think a lot of people miss that point!

I replied to the comments on our website design over at my blog (didn&#039;t want to clutter yours!) http://www.simpleandloveable.com/non-constrcutive-criticism</description>
		<content:encoded><![CDATA[<p>iPayroll, you just keep improving in my estimations &#8211; I love it how you use your customers as well. How cool is that?</p>
<p>I also like how you stick strongly to your design, I am on the web 2.0 bandwagon &#8211; but not just the shiny stuff &#8211; I think underneath the buzz, there are some logical, sensible trends that make the internet better&#8230; But I think a lot of people miss that point!</p>
<p>I replied to the comments on our website design over at my blog (didn&#8217;t want to clutter yours!) <a href="http://www.simpleandloveable.com/non-constrcutive-criticism" rel="nofollow">http://www.simpleandloveable.com/non-constrcutive-criticism</a></p>
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		<title>By: Cary Thomson (iPayroll)</title>
		<link>http://www.diversity.net.nz/how-important-is-design-for-saas-offerings/2008/05/23/comment-page-1/#comment-4224</link>
		<dc:creator>Cary Thomson (iPayroll)</dc:creator>
		<pubDate>Fri, 23 May 2008 23:07:25 +0000</pubDate>
		<guid isPermaLink="false">http://diversity.net.nz/?p=1109#comment-4224</guid>
		<description>Design is important, read Emotional Design (Don Norman) if you don&#039;t agree. However, looking like a Web 2.0 app isn&#039;t an important design criteria for iPayroll.

The current graphic design was created by a graphic design firm who is also a long-time iPayroll customer. The colour scheme, layout and other design elements were chosen to meet a number of practical requirements (e.g. scanability) and also to evoke a certain emotional response in people using it. In user testing it was very well received, and when fully rolled out the response was overwhelmingly positive. It provokes a different emotional response amongst a certain web 2.0 / web design crowd which is not unexpected - actually its just an unintended bonus ;-)

User-centric design is also really central to what we do. This most certainly doesn&#039;t involve jumping on the latest bandwagon and changing the whole look and feel to conform to the current fashion. Rather its an iterative process of gathering information from users and using that to feed back into improving the entire business (including the web site). That information comes from many sources, for example Nik made some constructive suggestions recently on his blog and in a more detailed report. We&#039;ve already implemented over a dozen changes based on his input. We have seven years of experience with that now, and it would be a slow week if there aren&#039;t at least one or two changes made to the web site.</description>
		<content:encoded><![CDATA[<p>Design is important, read Emotional Design (Don Norman) if you don&#8217;t agree. However, looking like a Web 2.0 app isn&#8217;t an important design criteria for iPayroll.</p>
<p>The current graphic design was created by a graphic design firm who is also a long-time iPayroll customer. The colour scheme, layout and other design elements were chosen to meet a number of practical requirements (e.g. scanability) and also to evoke a certain emotional response in people using it. In user testing it was very well received, and when fully rolled out the response was overwhelmingly positive. It provokes a different emotional response amongst a certain web 2.0 / web design crowd which is not unexpected &#8211; actually its just an unintended bonus <img src='http://diversitynet.zippykidcdn.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>User-centric design is also really central to what we do. This most certainly doesn&#8217;t involve jumping on the latest bandwagon and changing the whole look and feel to conform to the current fashion. Rather its an iterative process of gathering information from users and using that to feed back into improving the entire business (including the web site). That information comes from many sources, for example Nik made some constructive suggestions recently on his blog and in a more detailed report. We&#8217;ve already implemented over a dozen changes based on his input. We have seven years of experience with that now, and it would be a slow week if there aren&#8217;t at least one or two changes made to the web site.</p>
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		<title>By: Miki Szikszai</title>
		<link>http://www.diversity.net.nz/how-important-is-design-for-saas-offerings/2008/05/23/comment-page-1/#comment-4204</link>
		<dc:creator>Miki Szikszai</dc:creator>
		<pubDate>Fri, 23 May 2008 01:52:47 +0000</pubDate>
		<guid isPermaLink="false">http://diversity.net.nz/?p=1109#comment-4204</guid>
		<description>I think this post Mark Ramsey gives a good steer on how you some design can go a long way - particularly important for the piece on how can you give your audience something after they are already satisfied

http://www.hear2.com/2008/05/it-doesnt-have.html</description>
		<content:encoded><![CDATA[<p>I think this post Mark Ramsey gives a good steer on how you some design can go a long way &#8211; particularly important for the piece on how can you give your audience something after they are already satisfied</p>
<p><a href="http://www.hear2.com/2008/05/it-doesnt-have.html" rel="nofollow">http://www.hear2.com/2008/05/it-doesnt-have.html</a></p>
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		<title>By: Nik Wakelin</title>
		<link>http://www.diversity.net.nz/how-important-is-design-for-saas-offerings/2008/05/23/comment-page-1/#comment-4203</link>
		<dc:creator>Nik Wakelin</dc:creator>
		<pubDate>Fri, 23 May 2008 01:51:22 +0000</pubDate>
		<guid isPermaLink="false">http://diversity.net.nz/?p=1109#comment-4203</guid>
		<description>Hey Ben,

Thanks for linking me up :)

The idea behind my post was to give them a couple positive suggestions to improve. Regardless of where you stand on Web 2.0 look vs Efficacy, the suggestions I made would improve your offering.

Subsequent to that, I&#039;ve prepared a more detailed report for iPayroll. It&#039;s not easy to move something that so many people use every day and are used to, but they are surprisingly responsive to suggestions from this young upstart :) 

Hopefully anyone who uses their awesome service (I would literally not start a business without it... upcoming post though) will notice some improvements.

Thanks again,

Nik</description>
		<content:encoded><![CDATA[<p>Hey Ben,</p>
<p>Thanks for linking me up <img src='http://diversitynet.zippykidcdn.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>The idea behind my post was to give them a couple positive suggestions to improve. Regardless of where you stand on Web 2.0 look vs Efficacy, the suggestions I made would improve your offering.</p>
<p>Subsequent to that, I&#8217;ve prepared a more detailed report for iPayroll. It&#8217;s not easy to move something that so many people use every day and are used to, but they are surprisingly responsive to suggestions from this young upstart <img src='http://diversitynet.zippykidcdn.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  </p>
<p>Hopefully anyone who uses their awesome service (I would literally not start a business without it&#8230; upcoming post though) will notice some improvements.</p>
<p>Thanks again,</p>
<p>Nik</p>
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		<title>By: Dan</title>
		<link>http://www.diversity.net.nz/how-important-is-design-for-saas-offerings/2008/05/23/comment-page-1/#comment-4202</link>
		<dc:creator>Dan</dc:creator>
		<pubDate>Fri, 23 May 2008 00:29:07 +0000</pubDate>
		<guid isPermaLink="false">http://diversity.net.nz/?p=1109#comment-4202</guid>
		<description>Sure to stir debate - zogix.com was designed in Wellington
http://www.decisiveflow.com/work-we-ve-done/</description>
		<content:encoded><![CDATA[<p>Sure to stir debate &#8211; zogix.com was designed in Wellington<br />
<a href="http://www.decisiveflow.com/work-we-ve-done/" rel="nofollow">http://www.decisiveflow.com/work-we-ve-done/</a></p>
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