So… Noel Leemings, one of NZ’s biggest electronic retailers, hired Erin Brokovich to front a marketing campaign for them.
Readers of the NZ herald newspaper said;
“Customer service is non-existent,” one reader wrote while another described visiting the store as “possibly the worst shopping experience one could have”.
Obviously there was a good case to look at their image. But to hire a big name, spend lots on a marketing campaign and then make ads that say… well bugger all really…. that’s not marketing.
Words such as authenticity, relevance and personalisation are important when marketing in this day and age. This particular campaign utilised none of them 0/10 guys….