When famed investor and entrepreneur Marc Andreessen declared that “software is eating the world” a few years ago, he was reflecting on the number of different examples of software disrupting the way industries work – from AirBnB to Netflix, from Uber to a host of e-learning platforms, we’re seeing organizations look at what they do through the lens of software.
But one thing that those within the software industry tend to gloss over is the fact that it’s actually pretty hard to build software. if you’re a traditional organization in a non-technology industry, building software is still too difficult for you to really comprehend becoming a software company. So you revert to type and carry on approaching the way you do things in a traditional way. In doing so you miss an opportunity to really move the needle on what you do.