AppDirect is an impressive vendor that is hardly ever recognized by the users who interact with its product. AppDirect sells a cloud marketplace platform that organizations use to build their own marketplaces. Telstra, ADP, Samsung and Deutsche Telekom (among others) power their software marketplaces using AppDirect’s platform. As more and more companies have seen the success of Apple’s AppStore and other similar marketplaces, they start to think about how a marketplace could be applied to their situation. If they’re smart, they’ll not try and build a marketplace in-store but will rather leverage a platform like AppDirect’s to quickly and easily create a marketplace.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.