Everyone agrees that we’re swimming in a sea of data that only continues to grow. Everyone agrees that in only a few short years we will see a massive growth in the number of different devices that are connected to the internet. No one disputes that these devices, coupled with our increasing use of social media, will further heighten the data deluge we’re experiencing. Put all of this together and you have a seemingly huge amount of data which likely hides a large number of very valuable insights. The idea of being able to mine all that data to deliver value to organizations is where the “big data.” “predictive analytics,” and “insights” buzzwords originated. Of course, all of this data could simply be creating what my brother dismisses as digital diarrhea – an increasing quantity, but marked decrease in quality, of information.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.