Big data, analytics and predictive insights are very much the flavor du jour in technology marketing land. Vendors and their PR flacks are quick to jump on these buzz words that have seen much interest from customers. DataSift, a vendor that delivers a machine learning platform, is trying to deliver these buzzwords as a platform that is applicable to all and usable by any developer. Or is it?

There is an interesting trend occurring in the general machine learning space. On the one hand, the real value of a machine learning tool is that it is broadly applicable to whatever datasets and use cases individual customers have. On the other hand, the difficulty with a very broad platform approach is that it doesn’t really provide bounds within which customers can operate. Organizations get the concept of what machine learning is all about, but without specifically tailored offerings, they often find it hard to know how to apply the technology to their situation.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.