Leadspace joins an almost innumerable group of predictive analytics vendors – Lattice Engines, Infer, InsideSales and SalesPredict are but a handful of the other options. All of these vendors are leveraging technology changes, and delivering increasingly attractive product offerings. When it comes to technology changes, the availability of very economical public cloud services and easier data integration via APIs means that number crunching is less of a barrier than it used to be. Instead of building data warehouses and paying data scientists to pore through information, these companies can utilize real-time stream processing to surface insights from the increasing amount of data available.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.