We’re seeing something of a technology industry revolution. New business models, new technology approaches and new demands from customers are all resulting in some rapidly shifting sands for traditional vendors. Different vendors have different ways of coping with these changes — some choose to bury their heads in the sand, while others choose to be proactive and embrace the change.
EMC is a good example of that latter approach. The vendor is best known for its proprietary and fairly traditional products, but it’s also dabbled in innovative stuff. Innovation is, after all, a big part of the growth story of its subsidiary, virtualization kingpin VMware. EMC also spun out, along with VMware, the Pivotal business. And it has done a lot of M&A deals to keep abreast of the changes.