Comments on: In-depth with Benioff http://www.diversity.net.nz/in-depth-with-benioff/2008/08/08/ Commentary and Analysis for User-Centered Technology Fri, 10 Feb 2012 03:02:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Marc Lehmann http://www.diversity.net.nz/in-depth-with-benioff/2008/08/08/comment-page-1/#comment-6574 Marc Lehmann Fri, 08 Aug 2008 00:50:39 +0000 http://diversity.net.nz/in-depth-with-benioff/2008/08/08/#comment-6574 Mark Benioff isn't far wrong. You will struggle to find SME's in Australia that haven't deployed some form of SaaS already. You have to stretch to include webmail like Gmail to make the statement work. Anyway, I think he's just talking about "the model" as being accepted but maybe not fully implemented. Gmail first, CRM second, then accounts etc. Many small/micro businesses haven't moved but Mark Benioff would have had his head in Salesforces key demographic which is SMB and upward. Or maybe it's a cool kids statement. Like the iPhone, everyone's buying one! But are they? Should it be "everyone that matters" is doing it. Mark Benioff isn’t far wrong. You will struggle to find SME’s in Australia that haven’t deployed some form of SaaS already. You have to stretch to include webmail like Gmail to make the statement work. Anyway, I think he’s just talking about “the model” as being accepted but maybe not fully implemented. Gmail first, CRM second, then accounts etc. Many small/micro businesses haven’t moved but Mark Benioff would have had his head in Salesforces key demographic which is SMB and upward.

Or maybe it’s a cool kids statement. Like the iPhone, everyone’s buying one! But are they? Should it be “everyone that matters” is doing it.

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