Intuit is today announcing a new product aimed at helping organizations that use on-demand workers fuel their growth.

There has been massive attention of late to the rise of on-demand workforces; services like Uber, Deliv, and OrderUp have all shone a light on a new way of meeting fluctuating demands. Of course, there is a flip side to the growth of the on-demand workforce and, as the growing number of legal cases attests to, there are those who see this development as a damaging one for workers rights and the like.

Setting aside any moral or labor-relations impacts of this development, it is undeniable that, at least for the businesses providing services to consumers, this growth of the on-demand economy has been a massive part of how they’ve managed to scale so readily. Intuit already fuels a number of the actual service delivery agents via its QuickBooks Self-Employed product. Now it wants to move up the food chain and offer solutions to the organizations that organize those armies of on-demand workers.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.