Over on Geekzone Mauricio reports an astounding July audited traffic increase of over 25% in total traffic and over 45% local traffic.
Now those in the know will realise that July was also the month that New Zealand users got access to legitimate iPhones. Mauricio apparently puts the bulk of the increase down to that one fact. Now I love the iPhone – it’s a cool unit that is lots of fun to use (not that I have much), but I’d always poured scorn on the assertion that it was a game changer. My take was that it is an evolutionary rather than revolutionary device.
If Mauricio is correct and the launch of a single device into a market can lead to a net 20% increase in traffic (20% being the local increase less the global increase) – that’s a pretty awesome argument that we’re seeing something new here….