Comments on: It’s all about authenticity

By: Ben Kepes

Ben Kepes — Tue, 12 Aug 2008 10:03:45 +0000

@Rachel – yes indeed – your C4 barista is actually passionate about coffee while (generalisation time) the Starbucks staffer just wants to go home

And seeing 75% of it is perception……..

By: Rachel

Rachel — Tue, 12 Aug 2008 10:00:32 +0000

I’d much rather have my coffee made by someone who actually wants to make great coffee (am I biased working next door to C4 HQ? Maybe!) But I believe the same is true of most products/services – passion and dedication can be sensed be that tasted or felt or seen. I guess that’s what authenticity is about too – being true! Don’t do it if you don’t love it!

By: Ben Kepes

Ben Kepes — Mon, 11 Aug 2008 07:38:31 +0000

C4 huh – now there’s a coffee brand!!!

By: Miki

Miki — Mon, 11 Aug 2008 07:37:31 +0000

Was at Ohau skifield over the weekend and really enjoyed my C4 coffee up there. Keep up the good work!

By: Peter Thomson

Peter Thomson — Sun, 10 Aug 2008 08:00:33 +0000

Ironically enough Starbucks could be authentic as well, but only by being true to who the really are (or who they’ve really become). Slick, fast, tech enabled, convienent and mass customised.

As spotted by Nassumbaum on Bussines Week, check out: http://blog.pentagram.com/2008/07/james-biber-remakes-starbucks.php

By: ninefish

ninefish — Sat, 09 Aug 2008 21:38:52 +0000

But passion for coffee used to be the starbucks thing, they lost it [the passion and the authenticity] somewhere along the franchise path for profit