We’ve all heard that Apple is strongly targeting the enterprise opportunity. Back in the day, Apple was the brand that students and the creative-types used. Times have changed and most enterprise workers hanker for a little bit of fruity love.

But the issue has always been that there is something of a dearth of offerings that help with all the detailed enterprise-level stuff that those organizations need. All the things that sound like a foreign language to consumers and small business, but that are critical requirements for enterprises.

A case in point is the ability to give end users a predetermined set of applications on their devices. While it may seem pretty trivial to many, setting up individual applications on each device becomes a huge task when approached within a multi-hundred thousand user deployment. Half an hour per device soon adds up to a massive amount of time and cost.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.