Liid is a startup based in Helsinki, Finland. The location of the company itself is reason enough to take a look at what they do, but add to that fact the company’s focus on activity tracking salespeople, and you have something interesting. The Liid team has just launched their product after two years in development. The team behind the product has a history at Rovio, Nokia, and Meltwater.

Liid’s aim is to make an activity tracker for salespeople. The company believes that, while there are multiple applications and wearable products for consumers to track their own activity, no one is looking at activity tracking as it applies to professionals. Liid wants to take the same working-in-the-background approach from consumer activity trackers but apply it to the world of sales professionals.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.