I’ve said for awhile that LinkedIn is as likely as any of the other incumbents to win the social netowrking war. The reason for this is that their more business orientated focus gives them the basis from which to launch a truly monetised service. Facebook et al on the other hand have their value statement steeped on social aspects and as such will find it hard to connect with a more transactional model.

With this in mind it was interesting to read that LinkedIn has formed an initial partnership with BusinessWeek with that aim of creating a place to do business rather than one just to read about business. I’ve thought about this model a lot and have some strong ideas about how it could work. The validity of the concept is a no-brainer, my question remains as to who is best placed to execute it – the directory aggregators, the traditional directories or maybe the network carriers?? Watch this space…

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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